Q&A with Klaus Reichardt: Founding Waterless Co. Inc.

Q: What does Waterless Co., Inc. do?

A: We market urinals that eliminate the use of water, reduce costs, improve restroom hygiene, and protect human health.

Q: Why did you start Waterless Co.?

A: The idea came from my college days at Pepperdine University in Southern California. Living through constant droughts and water shortages was a wake-up call. I watched the same pattern repeat: drought hits, restrictions are imposed, then everything "goes back to normal." I realized droughts aren't temporary—they're part of a larger pattern driven by climate change, population growth, and overuse of water.

Q: What inspired you to focus specifically on restrooms?

A: After graduation, I began exploring how we could rethink water use, especially in restrooms—one of the most water-intensive areas in any facility. That's when I discovered waterless urinals. It was a breakthrough: a way to save thousands of gallons of water every year without compromising hygiene or performance.

Q: When was Waterless Co. Inc founded?

A: In 1991. We were the first company in the U.S. to introduce and market no-water urinals nationwide.

Q: Where have your products been installed?

A: Our products have been installed in schools, offices, public buildings, and major sports stadiums across the country.

Q: After thirty-five years in the industry, what has remained constant?

A: Our "why." We exist to advance water efficiency—to help people, businesses, and communities use water more responsibly and sustainably. Purpose must always guide progress.

Q: What keeps you motivated after all these years?

A: Remembering why I started in the first place. I frequently rewatch Simon Sinek's talk about the importance of knowing your "why." It reminds me that when we act with purpose, innovation follows naturally. Let's continue to use water wisely—together.