water usage

Putting Shame Messages To Work for the Environment


Organizations may use "shame" messages to get people to act.  Sometimes to give to a charity, for instance or other times to  change behaviors.

Whatever the case, they can be useful.

A few years back, researchers wanted to see if different types of shame messages might encourage residents to scale back on energy consumption.

An experiment was carried out in neighborhoods in the San Diego area.  Four different messages were left on doors, all asking that residents scale back on energy use.  

The different notes were the following:

1.    Please reduce energy to reduce the expenditure of resources on the planet

2.    Please reduce energy to save money at the end of the month on your own bill

3.    Please do this for future generations so that your children will have access to these resources

4.    The majority of your neighbors are regularly undertaking efforts to reduce energy in their homes. Please follow.

A month later, the researchers checked the electricity meters on the houses.  They discovered that the residents that received the first three messages made no changes, there were no reductions in energy consumption. 

However, the fourth one did produce results. Less energy was used in those homes.

"This is an example of 'prosocial' behavior," says Klaus Reichardt, CEO, and founder of Waterless Co., manufacturers of No-Water urinals. "This is when people band together to support each other and society as a whole."

In another experiment in Florida, 627 households were divided into two groups:

1.  Residents in group one were told to follow current water restrictions in place, i.e., only water their lawns on designated days

2.  Residents in group two were reminded (using street signs in their neighborhood), if the recent rainfall was meeting the watering needs of their lawn."

The researchers reported an “astonishing” 61 percent decrease in lawn watering in the second group. Further, many continued to not water their lawns after recent rains. **

"In this case, the shame message just had to appeal to common sense," says Reichardt. "There simply is no reason to water lawns after it rains."

For more information on the features and benefits of Waterless Urinals, contact a Waterless Co representative.



Showering, flushing account for almost half of water used in homes

SINGAPORE: Showering and flushing make up nearly half of the water used in homes, national water agency PUB said on Thursday (Mar 1).

Shower - Save water

In a study done with 400 households in 2016 and 2017, PUB found that showering remained the largest guzzler of water in homes at 27 per cent. This was followed by flushing at 18 per cent, kitchen use at 16 per cent and laundry at 15 per cent.


The numbers are similar to its findings in a 2004 study, where showering accounted for 29 per cent of water usage in homes, while flushing made up 16 per cent.

In addition to water usage, the latest study also included information on water-efficient fittings in households.

Read more on the Channel NewsAsia website.

Anti-Drought: Water Officials Hope to Drive Up Water Usage

Today we learned via the Voice of San Diego website...

By Ry Rivard | August 31, 2017

In a jarring contrast to conditions during the drought, the San Diego County Water Authority is actually trying to drive up demand for its water.

As recently as the first months of this year, Californians were asked to conserve water. Well, they did. And they still are. Now, that’s a problem.

Demand for water is low. In San Diego, it’s so low that drinking water is just sitting in the main pipeline that delivers water from hundreds of miles away to the southern half of the county. Typically demand for water is highest during the summer.

When water sits around, particularly in the summer heat, it stagnates and can become undrinkable.

To keep water moving, the Water Authority’s staff is talking about ginning up demand for water by offering incentives to several water agencies, including the city of San Diego’s water department. This wouldn’t necessarily result in profligate water use, because the Water Authority may just want agencies, like the city water department, to switch from the cheaper water they have stored in their own reservoirs to more expensive water that the Water Authority sells them.

To read more, please visit the original article here: http://www.voiceofsandiego.org/topics/government/call-anti-drought-water-officials-hope-drive-water-usage/