Putting Shame Messages To Work for the Environment

Organizations may use "shame" messages to get people to act.  Sometimes to give to a charity, for instance or other times to  change behaviors.

Whatever the case, they can be useful.

A few years back, researchers wanted to see if different types of shame messages might encourage residents to scale back on energy consumption.

An experiment was carried out in neighborhoods in the San Diego area.  Four different messages were left on doors, all asking that residents scale back on energy use.  

The different notes were the following:

1.    Please reduce energy to reduce the expenditure of resources on the planet

2.    Please reduce energy to save money at the end of the month on your own bill

3.    Please do this for future generations so that your children will have access to these resources

4.    The majority of your neighbors are regularly undertaking efforts to reduce energy in their homes. Please follow.

A month later, the researchers checked the electricity meters on the houses.  They discovered that the residents that received the first three messages made no changes, there were no reductions in energy consumption. 

However, the fourth one did produce results. Less energy was used in those homes.

"This is an example of 'prosocial' behavior," says Klaus Reichardt, CEO, and founder of Waterless Co., manufacturers of No-Water urinals. "This is when people band together to support each other and society as a whole."

In another experiment in Florida, 627 households were divided into two groups:

1.  Residents in group one were told to follow current water restrictions in place, i.e., only water their lawns on designated days

2.  Residents in group two were reminded (using street signs in their neighborhood), if the recent rainfall was meeting the watering needs of their lawn."

The researchers reported an “astonishing” 61 percent decrease in lawn watering in the second group. Further, many continued to not water their lawns after recent rains. **

"In this case, the shame message just had to appeal to common sense," says Reichardt. "There simply is no reason to water lawns after it rains."

For more information on the features and benefits of Waterless Urinals, contact a Waterless Co representative.

Move Over Gentrification: The Word of the 21st Century is "Aridification"

In 1964, a German-born sociologist coined the term "gentrification."  This is the process of renovating deteriorating urban areas, turning them into affluent enclaves.  It became a popular movement in the 20th century and one reason why we still see several home remodeling shows on television today. However, what will become a much more important word in the 21st century, and one we must all become familiar with, is "aridification."

The Colorado River Research Group, an independent team of scientists, focused on the river, introduced the term in 2001.  It means "the gradual change of a region from a wetter to a drier climate."

While it can be caused by different reasons, invariably climate change is the culprit.  As aridification increases, it can have significant consequences in certain areas such as the following:

•    Reduce or eliminate agricultural production

•    Lower underground water tables

•    Cause soil degradation, ecosystem changes, and decrease water runoff

•    Cut the amount of water used by industry, potentially impacting profits and the survival of some companies 

•    Force consumers to make drastic changes in how they use water

"Words matter," says Klaus Reichardt, CEO and founder of Waterless Co. "We need to have words to help everyone better understand the long-term water challenges before us.'

According to Reichardt, aridification is already making itself known in many parts of the west. 

For instance, in June 2018, more than 1,000 people had to evacuate Durango, CO because of fire. This was caused by significantly reduced snowfall that appears to be a trend. 

In fact, the entire Four Corners region, where New Mexico, Colorado, Arizona, and Utah meet, is now suffering from aridification. "They still may have some good years with plenty of rainfall, but long-term they will experience less and less precipitation."

Reichardt says we can no longer refer to these situations as droughts. A drought is short term. "We need words like aridification to help people realize we are in for some lasting changes that will impact all aspects of our lives due to less water."

For more information on the features and benefits of Waterless Urinals, contact a Waterless Co representative.

Western Water Summit 2019

Join the Conversation!

Our need for water has collided with the realities of reduced water supply and increasingly threatened sources. In many areas, our water management policies and practices are no longer sufficient, costs are rising, and our legal and regulatory framework is out of alignment with current and future hydrologic and climatic conditions.

It’s time to take a hard look at how we address these issues. Be part of the dialogue at this special gathering as we bring together professionals involved in all facets of water management. Groundwater, surface water, wastewater, drinking water, irrigation, water law, reuse, generation, restoration, conservation & efficiency, erosion & sedimentation—it’s all one water. We will explore and collaborate on these topics and more in our primary conference tracks—Water Reuse, Green Infrastructure, Soil & Surface Water, and Water Law.

To find out more information please visit the WesterWaterSummit.com website.

Green Sports Day, will you join us?

This Saturday, October 6, is the third annual Green Sports Day™ and we want to invite you to participate. The Green Sports Alliance is spreading the word about the efforts athletes, fans, and organizations are making to lessen their footprint on our planet. Can we count on you to join us?

Thanks for your continued support of the sports greening movement.  To read more about the Green Sports Alliance, click here.