Image Found on Prexels
VISTA, Calif. — October 8, 2026 — What would happen if the United States went an entire day without water?
That is the question at the heart of Imagine a Day Without Water, a national day of action on October 15, 2026, designed to raise awareness of water's essential role in everyday life and the urgent need to invest in water infrastructure, conservation, and efficiency.
First launched in 2015 by the U.S. Water Alliance, the campaign brings together businesses, communities, public officials, environmental organizations, and individuals to encourage action to protect this vital resource.
"Imagine a Day Without Water gets people asking a fundamental question: What would it be like to go even a single day without water?" says Klaus Reichardt, Founder and CEO of Waterless Co., Inc., a pioneer in water-efficient restroom products and marketer of no-water urinals.
"It is also a powerful educational tool, particularly for children, helping the next generation understand just how important water is to our daily lives."
The High Cost of a Day Without Water
The economic consequences of losing water, even for a day, would be enormous. According to figures cited by the U.S. Water Alliance, a day without water would cost the United States:
More than $120 billion in economic losses
526,996 jobs placed at risk
$39.2 billion in lost wages
A $69 billion reduction in GDP
More than a 40% daily loss in economic output for water-dependent industries
"Water is essential not only for drinking and sanitation, but for virtually all industries and every sector of the economy," adds Reichardt.
Businesses Take Action
The campaign encourages organizations to move beyond awareness and take practical steps to protect water supplies, including:
Issuing official proclamations. Mayors, governors, and local governments can recognize the day and encourage residents and businesses to support water efficiency.
Creating public awareness campaigns. Restaurants, coffee shops, schools, and other organizations can use signage and social media to show how much water everyday activities require.
Improving commercial restrooms. Facility managers can reduce water use by installing water-efficient fixtures, no-water urinals, and smart water-management technologies.
Conducting water audits. Businesses can evaluate how water is used throughout their facilities and identify ways to reduce waste.
"Water audits should not be overlooked," Reichardt says. "They can identify inefficiencies and leaks and, most importantly, uncover opportunities to reduce water consumption—even eliminate water use entirely."
For more information, visit the U.S. Water Alliance website.
About Waterless Co., Inc.
Founded in 1991, Waterless Co., Inc. is a pioneer in water-efficient restroom products and the developer of the first waterless urinals introduced to North America. Based in Vista, California, the company provides water-saving restroom solutions that help commercial and institutional facilities reduce water consumption, operating costs, and maintenance requirements. For more information, visit Waterless.com.
